What you need to know
Screen-reader users may navigate by a list of links, and visitors scan pages quickly. Repeated labels such as click here do not explain where a link leads.
How to apply it
Use concise text that names the destination or action, and distinguish repeated links to different pages. Keep the sentence natural rather than repeating an exact keyword phrase.
Common mistake to avoid
Do not put a long paragraph inside every link. Use enough words to identify the destination without making navigation cumbersome.