What you need to know
Structured data can help search engines classify content and may make a page eligible for enhanced results. It does not guarantee a rich result or replace useful on-page content.
How to apply it
Choose a schema type that fits the page, include only accurate visible information, validate the JSON-LD, and keep the page's title, author, and dates consistent with the markup.
Common mistake to avoid
Do not add fake ratings, hidden FAQ answers, or markup for content users cannot see. Incorrect structured data can make the page ineligible for a feature.