What you need to know
A website supports local discovery with accurate contact details, service information, location, and a clear path to book or inquire. The profile and site should describe the same real business.
How to apply it
Keep name and phone consistent, link the profile to a relevant page, and make hours, directions, and service details easy to find on mobile.
Common mistake to avoid
A profile link cannot compensate for incorrect hours or an irrelevant page. Keep details current and answer the visitor's question.