What you need to know
Traffic alone cannot show whether visitors are potential customers. Track priority pages, qualified calls or forms, and steps people take before contacting the business.
How to apply it
Set privacy-conscious analytics, define a qualified inquiry, track form actions, and review landing pages with sales feedback. Record a baseline before changing content.
Common mistake to avoid
Do not count every form as a lead or assign all credit to the last page. Check spam, duplicates, and inquiry quality.