What you need to know
Most small sites need a focused homepage, service or product pages, about information, contact details, and relevant policies. The right structure depends on questions customers ask before buying.
How to apply it
Use customer questions to plan navigation. Give important services their own useful pages, provide a clear contact path, and add genuine examples or reviews only with permission.
Common mistake to avoid
Many thin pages with repeated text make navigation harder. Create a page when it answers a distinct customer need.