What you need to know
A first-time visitor needs to judge whether a business is legitimate and suitable. Trust grows when claims are verifiable and the site answers practical questions about service, delivery, privacy, or support.
How to apply it
Use consistent identity, approved testimonials, relevant team details, clear terms, secure forms, and contextual examples. Keep contact details easy to find.
Common mistake to avoid
Unsupported guarantees, fake counters, or copied reviews can damage trust. Use proof you can verify and maintain.