What you need to know
A consultant site should make an intangible service understandable. Visitors need to know the problems you solve, how engagement starts, what is included, and whether your experience fits.
How to apply it
Create a page for each offer, describe the intended audience and process, share approved case examples, and use a short inquiry form.
Common mistake to avoid
Credentials without a clear offer leave clients unsure what to contact you about. Connect proof to a specific service.