What you need to know
A template can work when the business needs a small site and the design fits. Custom development is useful when workflows, integrations, performance, or brand requirements do not fit standard layouts.
How to apply it
Write down customer tasks the site must support. Compare setup and future change costs, test mobile quality, and confirm who controls the domain, code, content, and accounts.
Common mistake to avoid
Do not choose custom work just because it sounds premium or a template only for its entry price. Match the choice to real requirements.