What you need to know
A redesign may be a visual refresh or a rebuild of the content model, checkout, and backend. Existing pages, links, forms, and data may need migration to preserve useful functionality and search visibility.
How to apply it
Audit the current site, list pages to keep or retire, map migration and redirect work, define design deliverables, and request separate estimates for optional upgrades.
Common mistake to avoid
Thinking of a redesign as only a new visual theme can hide content cleanup, integration work, and migration risk.