What you need to know
A freelancer may provide direct communication and a small team structure. An agency can coordinate specialists for larger projects. The right fit depends on complexity, deadlines, decisions, and skills required.
How to apply it
List needed roles such as design, development, copy, SEO, and support. Ask who performs each task, who communicates with you, and how work continues if someone is unavailable.
Common mistake to avoid
Comparing hourly rates or company size misses whether a team has relevant experience and a reliable delivery process.