What you need to know
A clear brief helps a developer recommend the right pages and features. You do not need polished copy; business priorities, customer questions, examples, and existing assets make the first conversation more useful.
How to apply it
Gather your logo, brand assets, service details, contact information, reference sites, domain access, and common customer questions. Choose a person who can approve content and design.
Common mistake to avoid
Starting with visual references alone can produce an attractive site that does not answer customers or support a clear business goal.